Impact of Computers on Society :: Technology Society

Impact of Computers on Society Ever since the dawn of civilization, knowledge has been power. If you knew how to count, you could understand more than others. This still applies today. If you know more than another, you will have more power. Computers in the modern world are the main source of knowledge. From a simple calculator to the most powerful supercomputer, computers give man an edge over his/her rivals. Technology is all about being one step ahead of others. Being able to do advanced math before your opponents allows you to gain a strategic advantage in corporate competition or global politics. Supercomputers can compute missile trajectories while at the same time can be used to look for oil. The movie Hackers takes that into account when it refers to Gibson supercomputers being used to search for oil. You can analyze billions of pieces of data for a certain pattern and return the results in a comparatively short amount of time. Even though not everyone has a super computer, the ability to analyze large amounts of data is still there. Groups like SETI@HOME use thousands of computers at once to search for life elsewhere in the universe. This just shows how many applications a large amount of computing power has. I have been around computers my entire life almost. During the early days of MS-DOS, I was using a program called â€Å"Alpine Tram Ride.† Like all the other games I got latter on, this was educational. To tell you the truth I can’t even remember the game and what it taught, yet I do remember the fact that I did use it a lot and that it was helpful. Other programs taught math or geography. This was the beginning of computers in education at home. Today you can get courses on CD or be schooled over the internet. Home schooling would have been more difficult before computers. Computers increased one’s ability to teach him/herself. They have even created new fields of study such as Artificial Intelligence or the best field of all†¦Computer Programming in Perl taught by Dmitriy Genzel. =) These classes then spread into fields like engineering where users can use programs like AutoCAD and design things (I don’t know much about CAD programs so don’t know how or what they design). Computers have entered right into the classroom. If you use a calculator†¦that is a computer. Also programs like Excel (or other graphing programs) can allow you to graph certain functions that would be hard to do by hand.

Communication and Young People

UNIT 1 PRINCIPLES OF DEVELOPING RELATIONSHIPS WITH CHILDREN, YOUNG PEOPLE AND ADULTS 1. 1. 1 EXPLAIN WHY EFFECTIVE COMMUNICATION IS IMPORTANT IN DEVELOPING RELATIONSHIPS WITH CHILDREN, YOUNG PEOPLE AND ADULTS Communicating effectively with children, young people and adults is very important to enable strong and positive relationships between these groups. Related article: Contribute to Evaluating the Effectiveness of Agreed Methods of CommunicationCommunicating positively with adults, this includes teachers and parents, is an important part in helping build a strong and trusting relationship with each other, therefore opening the lines of communication, both written and verbal, so I can put forward any ideas regarding lesson plans, activities or any concerns I have regarding the child. Developing positive relationships with children and young people will create a happy, calm and safe environment. Children and young people will then feel able to approach me and talk about any concerns they may be having that could affect their learning or social skills.It is important to listen and use positive language when communicating, this can include eye contact, nodding and showing interest. Knowing the child’s care goals and any IEP's will help identify the needs of the child. 1. 1. 2 EXPLAIN THE PRINCIPLE OF RELATIONSHIP BUILDING WITH C HILDREN, YOUNG PEOPLE AND ADULTS The principles of relationship building are built on mutual respect, willingness to listen to each other and trust. There needs to be clear and effective communication which includes positive body language and consideration between each other. Always remember everyone is different in their beliefs, values and religion.Use diversity positively. 1. 1. 3 EXPLAIN HOW DIFFERENT SOCIAL, PROFESSIONAL AND CULTERAL CONTEXTS MAY AFFECT RELATIONSHIPS AND THE WAY PEOPLE COMMUNICATE Different social, professional and cultural contexts may affect relationships and the way people communicate because of a lack of understanding of one anothers background and culture. When communicating with others we may need to adapt the way we communicate in different situations, for example formal and informal communication. Formal communication could be a meeting with the teacher, outside groups and following policies and procedures.Knowledge of events happening outside the schoo l ie at home may explain a persons behaviour, so talking to the teacher and getting as much information as possible may help communication within the relationship. Understanding the affect of language and non-verbal communication is important in maintaining a good relationship. Maintaining professional relationships with children at all times helps the children with boundaries and what is acceptable behaviour. The ethos of the school sets out how the children are expected to behave. UNIT 1UNDERSTAND HOW TO COMMUNICATE WITH CHILDREN, YOUNG PEOPLE AND ADULTS 1. 2. 1 EXPLAIN THE SKILLS NEEDED TO COMMUNICATE WITH CHILDREN AND YOUNG PEOPLE There are many skills needed to communicate with children and young adults. I should use eye contact and actively listen by using positive body language, facial expressions and by reacting and commenting on what is being said. I should always be approachable and find opportunities to speak to children. Giving children enough opportunities to talk and e xpress themselves may boost their confidence when speaking to adults.When speaking to children I would get down to their level so they don't feel intimidated. I would smile, nod and make appreciative sounds to show that I was interested and fully attentive in what they have to say. Always be polite, relaxed, confident and articulate. 1. 2. 2 EXPLAIN HOW YOU WOULD ADAPT COMMUNICATIO FOR: (a) THE AGE OF THE CHILD/YOUNG PERSON (b) THE CONTEXT OF THE COMMUNICATION (c)COMMUNICATION DIFFERENCES I would always take into consideration the age of the child/young person I was communicating with and adapt my language appropriately.I would always ask questions to ensure they understand what is being communicated. I would always praise and encourage the child/young person. There can be differences in accents, languages or speech difficulties. We must respect communication differences by working to provide an environment which prompts diversity. This can be done by using welcome signs in differen t languages also learning essential greetings in these languages would be beneficial. Displaying pictures reflecting multicultural images could bridge communication differences.There are many group activities including preparing food from other cultures and celebrating multicultural festivals that can make people with cultural differences feel included. Makaton is also a great way of communicating with someone with speech difficulties. 1. 2. 3 EXPLAIN THE MAIN DIFFERENCES BETWEEN COMMUNICATING WITH ADULTS AND COMMUNICATING WITH CHILDREN AND YOUNG PEOPLE When communicating with children I should be clear, concise and use appropriate language for their age, needs and abilities by using words and phrases they will understand.I should actively listen to children and respond positively. I would ask questions to prompt responses and check understanding. I would always concentrate on what the child is saying and keep eye contact, smile and nod. When communicating with children I would alwa ys give encouragement and praise. When communicating with adults I would always maintain professionalism and always respect their ideas. There are many types of communication that can be used including email, letters and texts. I would always comply with policies and procedures for confidentiality, sharing information and data protection.If there were any poor areas of communication I would always discuss and resolve these problems in a clear, concise and respectful manner. 1. 2. 4 EXPLAIN HOW TO ADAPT COMMUNICATION NEEDS OF ADULTS I should always communicate clearly with other adults and treat them with respect. I would always listen to their views and opinions. I would speak clearly, concisely and with confidence. 1. 2. 5 EXPLAIN HOW TO MANAGE DISAGREEMENTS WITH CHILDREN, YOUNG PEOPLE AND ADULTS When managing disagreements I must listen to all sides of the conflict and assess the whole situation.Remain calm and maintain pupil safety. I would give the people involved time and space to calm down and then speak to the individuals to see what caused the disagreement. I would try to resolve the issues by negotiation and always reinforce good behaviour with encouragement and praise. UNIT 1 UNDERSTAND LEGISLATION, POLICIES AND PROCEDURES FOR CONFIDENTIALITY AND SHARING INFORMATION, INCLUDING DATA PROTECTION 1. 3. 1 SUMMERISE THE MAIN POINTS OF LEGISLATION AND PROCEDURES COVERING CONFIDENTIALITY, DATA PROTECTION AND DISCLOSURE OF INFORMATIONConfidential information is information that should only be shared with people who have a right to have it. Confidential information can include SEN records, health and medical information and social services information. Consent is required if this information is passed onto others. This confidential information must only be used for the purpose for which it was gathered. Except where a pupil is potentially at risk, information should not be given to other agencies unless previously agreed. I would always follow the schools poli cies and procedures regarding confidentiality and the sharing of information.The Data Protection Act 1998 deals with the processing of personal data. It also safeguards the storage of data kept on computers, including hard drives and floppy discs. Certain information is exempt for disclosure if it is likely to cause harm to the physical or mental health of a child or someone else. I should never agree confidentiality to a child who is in harm, this is illegal. Under the Data Protection Act 1998 all settings processing personal information must comply with the eight principles of good practise.Personal data must be; fairly and lawfully processed processed for limited purposes adequate, relevant and not excessive accurate not kept longer than necessary processed in accordance with the data subjects rights secure not transferred outside the EU without adequate protection Individual rights are protected by the Data Protection Act 1998, Human Rights Act 2000 and Freedom of Information Ac t 2000. the Equality Act 2010 provides a single legal framework with clearer legislation to effectively tackle disadvantage and discrimination.Included in the Human Rights Act 1998 is article 8, the right to respect private and family life, home and correspondence – unless this impacts on public security, safety, prevention of crime, protection of health or rights of others. It may be a breach of article 8 when sharing confidential information unless justified. Reasonable action should be taken, including information sharing, to safeguard the rights of individuals. The Children Order (Northern Ireland) 1989, section 47, sates that we have a duty to enquire were we suspect a child is at risk of significant harm.The Children Order 2004, section 10, There is a duty on children services to promote co-operation between agencies, social services and the police, to promote the well-being of children. This includes information sharing. There is a duty on schools to safeguard the welf are of children, this includes information sharing. This legislation is found in the Education Act 2002. UNIT 1 1. 3. 2 EXPLAIN THE IMPORTANCE OF REASSURING CHILDREN, YOUNG PEOPLE AND ADULTS OF THE CONFIDENTIALITY OF SHARED INFORMATION AND THE LIMITS OF THISI would never agree confidentiality to a child who is in harm. It is important to respect confidentiality to gain and keep the respect of others. I should make sure that I let others know my obligations and that parental consent would be needed before any information regarding their children could be shared with other professionals, however if there are any issues to indicate the child is at risk from harm or abuse or if there is a legal obligation placed on the school to disclose information, this can be done.I would explain to pupils who have medical conditions that their information needs to be accessible to all staff who are in contact with the pupils. 1. 3. 3 JUSTIFY THE KINDS OF SITUATION WHEN CONFIDENTIALITY MUST BE BREACH ED Confidentiality protocols must be breached in cases of suspected child abuse or when a child or young person is at risk. I would always inform the individual that this information cannot remain confidential and needs to be passed on to meet the needs of the child.

The Egyptian Book Of The Dead Essay - 1716 Words

The Egyptian Book of the Dead was used primarily from the establishment of the New Kingdom in 1550 BCE to 50 BCE. It consisted of the collection of texts and spells designed to assist the deceased in their journey to the next world. The book of the dead was part of a custom of memorial texts that consisted of the past Coffin Texts and the Pyramid Texts that were decorated on objects. Spells were drained from the past works and other Egyptian history courting to Third Intermediate Period (Budge, 2012:21). Some spells were combined to make a book which was continuously adorned into the tomb walls. Later on, the Book of the Dead was retained in the burial chambers of the dead person. Most of the people commissioned their copies of the books of the dead, and chose the spells that they opted to be most vital in their progression to the afterlife. There was no particular Book of the Dead as people had the freedom to decide what they thought was good for them. The spells were the determinant of how the life will be after death, thereby leaving them with the option of choosing those spells that they felt were most appropriate. The people were supposed to recite the chapters about the beautification of the dead for them to gain power and privileges of the new life. The pictorial presentation in the Book of the Dead played an important role in the magical ritual (Quirke, 2013:172). The pleasures of the dead were to sail to heaven using the boat of Ra and to secure this the deceasedShow MoreRelatedThe Egyptian Book of the Dead620 Words   |  3 PagesThe Egyptian Book of the Dead The Book was originally intended as a set of spells and incantations meant to insure safe passage for the soul of a deceased person into the Underworld. Some of the ending chapters include instructions on not dying a second time, meaning how not to die in the underworld and thus having no chance of being reborn or living a full afterlife. The original text--at least, the bits and pieces that modern scholars possess--consists of a set of hymns, beginning withRead MoreThe Code Of Hammurabi And The Egyptian Book Of The Dead986 Words   |  4 PagesMesopotamia and Egypt are depicted in The Code of Hammurabi translated by Theophile J. Meek and in The Ancient Egyptian Book of the Dead translated by R. Faulkner. The King of Babylon, Hammurabi himself in 1700 BCE, wrote The Code of Hammurabi containing severe two hundred and eighty two law codes that the whole society was to follow. Similarly to law codes, The Egyptian Book of the Dead was used in the New Kingdom that is around 1550 BCE t o around 50 BCE, it also served as a platform way of lifeRead MoreReligion And The Egyptian Religion Essay1634 Words   |  7 Pagesit comes to the perceptions of death, often times death does not signal the end of all things in most religions. For some, death is typically seen as a continuation of life, with the possessions one held in life, following in death. For Ancient Egyptians death was a continuation and an obsession. Life and culture revolved around paving one’s way towards having as perfect an eternity in the afterlife. For followers of the Zoroastrian religion death was an end, and the potential beginning of an eternalRead MoreAncient Egyptian Royalty And The Pantheon Of Gods Essay1602 Words   |  7 Pagesmention the stories of merchants, artisans, or slaves; they are solely focused on exploring the lives of the Egyptian royalty and the pantheon of gods that they worshipped. The social disparity in the study of Ancient Egypt is not the fault of professors, textb ooks, or the field of education in general; rather, it is indicative of the deep social divides which were omnipresent in Egyptian society from its initiation. In Western Civilizations: Volume One, the authors confirm the rigid socioeconomicRead MoreFrom the Great Wall to the Pyramids1154 Words   |  5 PagesChina and the Egyptian Pyramids are both Manmade Wonders of the World and belong to two of the oldest civilizations. Ancient Egypt and ancient China both have history that date back over 4,000 years ago, and though the two civilizations co-existed simultaneously with one another, there were little contact between the two. Yet apart from some underlying differences, there are many similarities between the two cultures as is highlighted when examining the Analects and The Book of the Dead. On the surfaceRead MoreAncient Egypt And Ancient Egyptian Civilization847 Words   |  4 Pagesafterlife that the Egyptians believed in was very different from other religions and cultures. T he immortality ideology is something that many cultures grappled with. The ancient Egyptian belief was the epitome of immortality ideology. Everything that the Egyptians did was influenced by the idea of an afterlife. This unique belief in the afterlife can be seen in Egypt’s many pieces of art and architecture including the Great Pyramids at Giza, the temple of Karnak, and the Book of the Dead. These examplesRead MoreThe New Kingdom Was A Very Dynamic Time For Egypt Essay1258 Words   |  6 Pagesas well. The New Kingdom is also referred to as the Egyptian Empire. This Essay discusses the influences that the New Kingdom had on Egyptian art; the development of the characteristics and influences that the New Kingdom had on not only the people but, in addition, their beliefs through analysing an artwork known as the final judgement found in Hunefers thumb as shown in Figure 1. 2. THE NEW KINGDOMS INFLUENCE ON EGYPT: Not only did the Egyptian empire flourish in art, military accomplishments,Read MoreAncient Egypt : The Greatest Civilization Of The Past863 Words   |  4 Pagesbefore falling to the roman’s control. Egypt is most known for its pyramids, mummies, pharaohs, and its’ polytheistic religion. The Egyptians answer to the terrible question â€Å"Why are we here?† The Egyptians believed that they were to spend their lives preparing for their afterlife as seen through their literature, architecture, and burial rituals. Furthermore, The Egyptians most famous preparation for the afterlife is easiest seen through their architecture. The early kings of Egypt would spend theirRead MoreAncient Egypt : A Tomb For The Pharaohs Of The Old Kingdom1208 Words   |  5 PagesThe Sphinx-†¨ The Sphinx was built as a tomb for the pharaohs of the Old Kingdom in Egypt. The mixed form, both animal and human, is significant, especially since they were normally just built as regular pyramids. It is an important symbol of Egyptian kingship and religion because pharaohs were expected to be a form of a god that is capable of living on earth in person form. The Nile River- The developing and prosperous culture that prolonged Egypt was supported on the yearly overspill of the riverRead MoreThe Death And The Afterlife Essay1675 Words   |  7 PagesRa were sun gods. The Egyptians felt that they needed to pray and build temples for these gods and goddesses to stay in their favor. These gods were believed to control everything, and if the Egyptians pleased them they would be rewarded. They worshipped their gods by making offerings. They would leave flowers and food in temples to show their respect. Commoners were not often allowed in temples. Priests had plenty of power because the gods were often feared. Most Egyptians did not actually love

The Consequences of Not Recycling In Missouri - Free Essay Example

Sample details Pages: 4 Words: 1063 Downloads: 3 Date added: 2019/03/14 Category Environment Essay Level High school Tags: Recycling Essay Did you like this example? The planet Earth is truly astonishing. The Earth recycles everything and reuses the material from dead plants and animals to feed new plant life and to make new soil to replenish itself. But some things that are man-made take hundreds of years for the Earth to decompose. Humankind should try to do the same thing the Earth does: recycle. Trash has been overwhelming landfills and filling the lakes, ponds and rivers in Missouri and across the world. Its up to humans to prevent this and ensure a better future. Missourians generate 6.15 pounds of waste daily. Thats 37 percent above the national average of 4.5 pounds. According to the Missouri Department of National Resources 2006-2007 Waste Composition Study, nearly 45 percent of the municipal solid waste deposited in Missouri landfills could have been recycled. Some of the wastes in landfills included metals, paper, plastics, and glass. The study estimated that each year more than 1.9 million tons of recyclable materials were disposed of in Missouri landfills. Thats 1.9 million tons of materials that could have been recycled. Its important to reduce, reuse, and recycle in order to get these numbers down and keep landfills from containmenting the environment. Ways to do this are donate old furniture, clothes, and other items to charities, start composting, take cloth bags to the store instead of getting plastic bags, and recycle anything that can be recycled. Don’t waste time! Our writers will create an original "The Consequences of Not Recycling In Missouri" essay for you Create order Illegal dumping has become an issue in Missouri. Abandoned piles of garbage can threaten the health of humans, wildlife, and the environment. These open dump sites can sadly be found throughout Missouri. They are often found at the bottom of ravines, in empty lots, in pastures, and along roadsides. If these dump sites are allowed to remain, they will grow larger and attract more dumping by others. These open dumps create a public nuisance and divert land from more productive uses. They also pose many health, safety and environmental threats. They can cause fire and explosion and they damage plant and wildlife habitats. They can contaminate streams, rivers, lakes, soil, groundwater, and drinking water wells. Its important to report illegal dumping to make sure it doesnt continue to happen. Despite all of the advantages of recycling, there have been disagreements and attacks on it. Some people claim that the environmental benefits of recycling are overrated because it can lead to pollution. The recycling process alone produces a lot of pollutants and during the sorting process, metals and other chemicals may leach into the land and water. Some people say it is too costly. Manufacturing plants need to built and trucks are needed to haul the recycled materials. It costs $4,000 in the United States to recycle one ton of plastic bags. People argue that recycled products are often of lesser quality and are often too fragile or overused. They say products made from used and repurposed materials dont have the same quality of new material. Contamination is also a big problem in the recycling industry. If there are any impurities or toxins on the original material, theyll often make it through the recycling process and end up in the new product. Although these disadvantages e xist, its still vital to reuse materials and improve and start new recycling programs. When comparing what happens to items that are placed in trash cans with items that are placed in recycling bins, its clear to see the economic benefits that recycling has over landfilling. Trucks are needed to collect both trash and recyclables. Trash is hauled to a transfer station and then sent to a landfill. Recyclables are sent to a Materials Recovery Facility. The collection and hauling process is the same for both, but what happens after is what makes their economic impacts very different. The City of St. Louis for example spends $33.98 per ton to send trash to a landfill. If it goes to a recycling facility, only $15.60 per ton is spent. The reason for this is recyclables have value as a commodity, and that offsets the cost of processing them into marketable products. The money that is saved by recycling can then be used to cover the rising cost of providing Refuse Division services. It can also prevent the need to increase trash collection fees. Once trash is buried in a la ndfill, any value it may have had is lost. It also builds up and doesnt always decay. Items still have value when they are recycled. Manufacturers can recycle them into new products and then sell their products to consumers. This helps maintain and create jobs in both manufacturing and retail sectors. Recycling not only helps the environment, it helps the economy as well. Recycling sustains more jobs than landfills. On a per-ton basis, sorting and processing recyclables sustain 10 times more jobs than landfilling. In a study conducted by the University of Missouri, they found that there are approximately 16,000 people employed in 1,500 recycling businesses in the St. Louis Metropolitan area. This includes businesses involved with recycling collection and processing, salvage, manufacturing, retail, education and composting. The more we recycle, the more businesses are able to grow and continue to contribute to the local economy. Electronics can take hundreds of years to decompose. Glass alone is estimated to take up to a million years to decay. Some electronic scraps can be classified as a hazardous must be regulated as a hazardous waste. The Missouri Department of Natural Resources recognized the e-scrap management problems. They took steps to in order to reduce the risks on human health and the environment. The workgroup developed a strategy called e-cycle Missouri. E-cycle Missouri is a program designed to provide the public with information that is needed to recycle electronics. The program provides electronic equipment recyclers with best management practices for collecting, processing and transporting e-scrap in Missouri in a way that will protect the environment. There are also laws against electronics being discarded into landfills. It is recommended that electronics should be recycled or donated. Not recycling results in pollution that will affect the planet future. The state of Missouri is working to ensure the environment is cleaner, safer, and healthier. To protect the wildlife and many lakes and other bodies of water, its essential to recycle. To read more about recycling in Missouri, visit the MORA website at www.MORA.. Humans must do their part to take care of the earth and recycle to guarantee a greater future for Missouri and the planet.

Analysis Of William Shakespeare s Macbeth - 1149 Words

Kyung Jin Kim Limon AP Lang Per. 5 23 November 2015 Biographical Summary Despite being a world-renown playwright, William Shakespeare remains to this very day a man with a past shrouded in mystery. Very few documents provide historians insight on his personal life. In fact, the record of Shakespeare in his earliest years is limited to a mere baptismal record that reveals his birth date to be around April 26, 1564. Fifty-two years later from that day, Shakespeare would be interred at Trinity Church. Born near London in the town of Stratford-upon-Avon as the third child to John Shakespeare, the local alderman and bailiff, Shakespeare is believed to have attended King’s New School because his father held an official position. Shakespeare did not receive any higher level education, however. Hardly anything else is known of the young William Shakespeare’s childhood. Shakespeare’s timeline then jumps ahead to November 28, 1852 when he married Anne Hathaway to legitimize Hathaway’s pregnancy. Their first daughter Susanna was born shortly after the marriage. She was shortly followed by the twins Judith and Hamnet, the latter who died aged eleven. The twins’ birth marked the beginning of what is known as the â€Å"lost years†; a period of seven years during which no records exist about Shakespeare leaving scholars to only speculate what occurred. The commonly accepted theory is that he moved to London to work as an attendant at a theatre before moving into play writing. Evidence forShow MoreRelatedAnalysis Of William Shakespeare s Macbeth 1785 Words   |  8 PagesScotland! A man has a great ordeal on his hands. Some might say that Macbeth has a second chance or a life long dream that could change his future forever. Deep in the heart of Birnam forest, a castle sits upon Dunsinane Hill, with a man made foundation built from paved bricks that have housed the many Kings that have ruled this Kingdom. Macbeth hears a prophecy from three evil and dilapidated witches foretelling his future. Macbeth, terrified yet surprised, is unsure of his morals and is battling betweenRead MoreAnalysis Of Shakespeare s Macbeth By William Shakespeare1351 Words   |  6 PagesKnown for his tragedy, intrigue, comedy, and romance, Shakespeare extends his boundary of prowess in the play Macbeth. The irony present in the play, the double-meaning of the characters’ actions, and the complexity of setting all contribute to a thrilling story of murder and looking beyond the superficial. Dramatic, situational, and verbal irony greatly contribute to the theme of things are not what they seem in Macbeth text and film. Shakespeare uses the contrast in irony to convey this in the character’sRead MoreAnalysis Of Shakespeare s Macbeth By William Shakespeare1236 Words   |  5 Pagesit. This idea of equivocation is abun dant in Shakespeare’s tragedy, Macbeth. In Macbeth, Shakespeare exposes literary devices such as illustrative imagery, sarcastic similes, and dubious diction to unveil one of his many themes: Things are not always what they seem. Shakespeare beautifully illustrates this fact through the duplicity of Macbeth, his wife, the three suspicious witches, and king Duncan . Starting the play, Macbeth is a very much regarded saint who seems, by all accounts, to be an incredibleRead MoreAnalysis Of Shakespeare s Macbeth By William Shakespeare2081 Words   |  9 PagesShakespeare Essay Shakespeare uses language in his literary creations as a technique to enrich the ideas of his works. In his play Macbeth, Shakespeare uses metaphor as a useful way to enhance language and construct the overall idea. Macbeth revolves around the prospect of ‘power,’ and also focuses on what one is willing to do in order to gain power, and also to maintain it. Throughout the novel, Shakespeare uses metaphors and comparative techniques that link together to develop theRead MoreAnalysis Of William Shakespeare s Macbeth 1668 Words   |  7 Pagesthe meaning of a story. When we first studied Macbeth, I thought that the word â€Å"hand† would be used in a strictly literal manner. Instead, I discovered that through the play the term embodied a rather dark connotation and symbolized Macbeth’s submission to evil instead of the literal meaning. As early as act one, Macbeth prevents â€Å"the eye† from winking at â€Å"the hand† because à ¢â‚¬Å"the eye fears, when it is done, to see† (Shakespeare 1.4.335-336). Macbeth lusts for the throne, but in order to retrieveRead MoreAnalysis Of William Shakespeare s Macbeth 829 Words   |  4 Pages10 May 12, 2016 Macbeth Essay Macbeth, by William Shakespeare is a tragedy that happens At the very beginning of the play, Lady Macbeth is provoked by the letter she receives by Macbeth and starts plotting the murder of Duncan. She also wishes she were a man such that she could commit the murder all by herself saying so in Act 1 Scene 5, â€Å"Come, you spirits That tend on mortal thoughts, unsex me here, And fill me from the crown to the toe top-full Of direst cruelty† (Macbeth 1.5.36-52). She appealsRead MoreAnalysis Of William Shakespeare s Macbeth 1169 Words   |  5 Pagesentertainment. Syfy has been around a lot longer than the 21st century though. William Shakespeare’s play Macbeth uses instances of the supernatural to make the main character Macbeth act unorthodoxly, to disquiet and to make him sanguine, by using witches and apparitions. The three witches make Macbeth lean towards acting unlike himself by convincing him that he will become the Thane of Cawdor and the King of Scotland. When Macbeth does indeed become Thane of Cawdor, he believes that he will become theRead MoreAnalysis Of William Shakespeare s Macbeth1451 Words   |  6 PagesWilliam Shakespeare wrote Macbeth in the early 1600’s. Macbeth was written during a time of political unrest in the Jacobean era, political context is a strong theme of the play. It seems that politics have not changed much over the centuries. Although politicians may not be murdering each other for their chance at the throne, the majority are corrupt and committing felonies to get to and stay in a position of power. Political corruption today facilitates numerous criminal enterprises. Macbeth’sRead MoreAnalysis Of William Shakespeare s Macbeth 1887 Words   |  8 Pagesdisaster. â€Å"Macbeth’’ is a tragedy written by William Shakespeare and is considered one of his darkest and most powerful works. William Shakespeare was born in Stratford -upon -avon, in Warwickshire and was baptized a few days later on 26 April 1566. William Shakespeare was educated at the local King Edward grammar school Stratford and is considered by many to be the greatest playwright of all time.(Bio.) In Macbeth, William Shakespeare used ambition to show us Lady Macbeth and Macbeth and theirRead MoreAnalysis Of William Shakespeare s Macbeth 2339 Words   |  10 PagesIn this essay I will be analysing in great detail how William Shakespeare the writer of a variety of plays, describes the range of different features and techniques that he has used in both Macbeth (Act 2 Scene 2), and Capulet (Act 3 Scene 5), and how he Shakespeare has represented the main characters of each play to be shown as disturbed emotionally, physically, and psychologically during the plays. Firstly, when Capulet is shown he is seen by the audience as being in a good, cheerful, happy, and

Advertising It’s Everywhere Free Essays

Advertising: It’s EverywhereNo, it’s not your imagination. The amount of advertising and marketing North Americans are exposed to daily has exploded over the past decade; studies show, that on average we see 3,000 ads per day. At the gas pumps, in the movie theatre, in a washroom stall, during sporting events—advertising is impossible to avoid. We will write a custom essay sample on Advertising: It’s Everywhere or any similar topic only for you Order Now Even outer space isn’t safe from commercialization: the Russian space program launched a rocket bearing a 30-foot Pizza Hut logo, and some companies have investigated placing ads in space that will be visible from earth. The challenge of the future may be finding public and private spaces that are free of advertising. Marketers are pressed to find even more innovative and aggressive ways to cut through the â€Å"ad clutter† or â€Å"ad fatigue† of modern life. Here’s an overview of some of the ways marketers are targeting us: * Ambient advertising Ambient advertising refers to intrusive ads in public places. With the cost of traditional media advertising skyrocketing and a glut of ads fighting for consumers’ attention, marketers are aggressively seeking out new advertising vehicles. Cars, bicycles, taxis and buses have become moving commercials. Ambient ads appear on store floors, at gas pumps, in washrooms stalls, on elevator walls, park benches, telephones, fruit and even pressed into the sand on beaches. Even some members of the industry itself are critical of this trend to slap ads on everything. Bob Garfield, columnist for the ad industry magazine  Advertising Age, calls this plethora of commercial messages â€Å"environment pollutants. † Others worry that this deluge of advertising will create a backlash with consumers. Stealth- endorsers Marketers are moving away from the traditional use of celebrities as product hucksters, since a cynical public no longer believes that celebrities actually use the products they endorse in commercials. The trend now is to brand celebrities with specific merchandise by having them use or wear products in public appearances or promote them in media interviews—without making it clear that the celebrities are paid spokespeople. * Naming rights Corporations are turning public spaces into commodities by purchasing naming rights to arenas, theatres, parks, schools, museums and even subway systems. Cash-strapped municipalities see naming rights as a way to raise much-needed revenues without raising taxes. * Targeted advertising Targeted ads are a form of Internet marketing. Using sophisticated data collecting technologies, Web sites can combine a user’s personal information with surfing preferences to create ads that are specifically tailored for that user. * Cross-merchandizing A wave of media mergers over the past decade has produced a handful of powerful conglomerates that now own all the major film studios, TV networks, radio and television stations, cable channels, Internet, book and magazine publishing and music companies. These giant conglomerates use their various media holdings to promote products and artists through massive cross-promotional campaigns. For example, when the world’s largest entertainment conglomerate AOL Time Warner was preparing the release of the film  Harry Potter and the Sorcerer’s Stone, it enlisted all its various media divisions—cable systems, speciality channels, TV networks, magazines and Internet companies—to help mass-market the movie and the spin-off merchandise. Commenting on the phenomenally successful cross-promotional approach used to market the film (Harry Potter smashed all previous opening records, grossing $90 million in its first weekend) AOL Time Warner executive Richard Parsons explained: â€Å"This drove synergy both ways. Not only did we use our promotional and advertising platforms to help create awareness, we used the film to drive traffic to those vehicles. † * Product placement The future of product placement as a successful advertising tool was assured when the 1982 film  ET  featured Reese’s Pieces in a pivotal scene—causing sales of the candy to jump 65 per cent. Since that time, product placement in movies, on TV, and increasingly in video games, has become a commonplace marketing technique. The marketing company FeatureThis extols the virtues of product placement for potential clients, on its Web site: â€Å"Break through the cluttered media entertainment environment inexpensively,† it claims â€Å"product placement in feature films and television reaches millions of consumers, over and over again. † With the advent of technologies such as TiVo, which allow consumers to edit out TV commercials, product placement is taking on an even greater importance. TV producers are looking for new ways to integrate advertising and content. Basing an entire show around a product is one technique; and giving viewers the capability of immediately purchasing products featured on the program is another. Following a segment of the NBC TV show  Will and Grace, in which a character wore a pink Polo shirt, the network ran a 10-second clip telling viewers to go to the Polo Web site (which is 50 per cent owned by NBC) to purchase one. The site sold $3,000 worth of shirts over the next five days. In the near future, Interactive TV will allow users to order a pair of pants that your favourite TV star is wearing, merely by clicking on them. * Digital or â€Å"virtual† advertising Digital advertising goes one step further than product placement by using computer technology to add products to scenes that were never there to begin with. This practice is common in sporting events coverage, where ads are digitally inserted onto the billboards, sideboards and playing surfaces in arenas and stadiums. While digital ads are mainly used in sports coverage, virtual advertising is starting to break into the entertainment world as producers digitally insert products into TV scenes after the scenes are shot. The technology also allows product names to be altered in scenes, creating the potential for new advertising revenues when series are sold into syndication. | How to cite Advertising: It’s Everywhere, Papers

Business Model Canvas Analysis of Google †MyAssignmenthelp.com

Question: Discuss about the Business Model Canvas Analysis of Google. Answer: Introduction: Google is a multinational technology organization of American origin which mainly specialises in the internet related products and services. The services of the company include, technologies related to online advertising, software, hardware and cloud computing. The organization was founded in the year 1998 by Sergey Brin and Larry Page. The rapid growth of the organization has been driven with the help of various products including, core search engine of the company (Google Search), services designed for the work related purposes (Google Doc, Slides and Sheets). The products include, Google Calendar, Google Drive, Google Duo, Google+, Google Maps, Google Translate, YouTube, Google Keep, Google Photos (Google., 2018). The growth of the organization had started from the year 1999 when the offices were moved to California. The organization has gone through changes and acquired many new companies during this phase. The revenues of the company also increased in a stable manner from the ye ar 2000. The search engine platform provided by Google had become dominant in the market and was able to acquire a huge position of the entire market within the year 2013. The business model canvas of Google will be analysed in the report based on the nine building blocks of business (Beckett Dalrymple, 2017). Business model canvas of Google Key Partners Vendors of software Vendors of hardware Advertisers Developers of the apps Partners related to distribution Key Activities Managing the data centers Maximizing the network effects R D related to the development of new products Managing the massive infrastructure based on IT (Dorantes-Gonzalez et al., 2015) Value Proposition Free search Free sites Free apps Free collaboration socially Free monitoring of the sites Free systems of operations Targeted advertisements Selling of the ad space Selling of the apps Search appliance of Google Google apps related to business Customer Relationships Mass relationship in an automated manner Direct relationship with the corporate customers Dedicated sales related to large accounts Customer Segments Customers related to search operations Apps customers Sites customers Corporate customers Google+ customers Advertiser and advertising customers Owners of mobile devices Internet users Developers (Frana et al., 2017) Key Resources Partners of the company Data centers Platform of the company Channels Network of the partners Direct sales with the corporate customers Support and sales teams on the global platform Cost Structure Costs related customer acquisition Vendor costs related software Operations costs in the data centers (Fritscher Pigneur, 2014) Revenue Streams Share of the revenues related to app sales. Fees related to subscriptions Free information regarding the users Free information related to the sites Revenue from the ad words Fees from licensing Revenue related to hardware Product sales of the enterprise (Ghezzi et al., 2015) Key relationships between the nine building blocks Business Model Canvas is a tool used for strategic management for the purpose of developing a new business or the documentation of an existing business. This is a visual chart which contains the elements which can describe the value proposition, customers, finances and the infrastructure. This framework can be used for the purpose of analysing the business and further taking steps to improve the various areas related to the organization. Business canvas is used for the purpose bridging the gap between the strategies and the processes that are implemented in the business. The nine building blocks of the business model canvas are related and dependent on each other (Gonalves da Silva, 2017). The business model canvas of Google is described as follows, Key Activities The key activities that are performed by the organization include, the research and development related functions that are performed for the development of the new features and technologies. These activities also include the development of the existing technologies of the organization. The organization also spends a large amount of time in the management and maintenance related activities of the massive infrastructures in the IT related services and products. The activities of the organization are performed on the strategy, alliance and marketing areas (Joyce Paquin, 2016). Key resources The key resources of the organization include, servers, IT infrastructure and servers that are required by the processes in the company. The licenses, proprietary related materials and patents are the other resources of Google. Value proposition The offerings of the organization aim towards creating value for the customers related to advertising, internet search, advertising and platforms. This offering is supported by the mission statement of the organization. Customer Segment The customers of the company are divided into three major segments which are, the users, advertisers and the network members of Google. Customer relationships The customer relationships are built to include the support and sales related services which are dedicated for the larger customers (Ojasalo Ojasalo, 2015). Channels The channels are used to reach the customers with the help of google.com and other affiliate websites of the organization. Cost Structure The primary costs are related to IT infrastructure, marketing related costs, people and the costs related to research and development. Revenue Streams The revenue stream is related to the income that is generated from the advertisements in the search engine. The different components of the business model canvas help in the delivery of value to the customers. The value proposition helps in the addition of distinctiveness to the company so that it can differentiate itself from the others in the market. The BMC of Google is related to the interaction between the various components so that value can be created. The business concept of Google is shaped in such a manner so that it constitutes the key drivers of business. The main factor related to the mission statement of Google states that the company needs to concentrate on the customers and success will follow (Plenter et al., 2017). The organization has developed a client base which helps them in understanding the customers. The suppliers, resources and the activities of the organization are related to each other in such a way so that they can deliver the services to the customers. The revenues of the organization are earned from the advertisements on Pay Per Click basis. The relationships that are maintained by the organization with the customers has a major effect on the revenue stream. The partners and the channels of the company play a major role in increasing the revenues of Google. Critical success factors of Google The critical success factor of Google is the coordinated group of employees who are a major part of the corporate culture of the organization. The groups are formed by leaders who work as an effective and single team. The organization has always been committed in providing the best available technologies to the customers. Google has planned for expansions whenever it was necessary for the profitability of the company. The marketing and promotion related activities of the organization have always been performed with the help of the brand that has been created in the industry. The colourful display of the homepage of Google has been able to attract the attention of the customers and users (Romero, Villalobos Sanchez, 2015). Google has been a successful organization since the time of its inception in the year 1998 and has created a different position in the industry. However, the organization may have to face some serious issues in the near future. The investment of Google on the Google Plus platform which is being used to provide competition to Facebook, however they have not been able to create a user-friendly platform like Facebook. The search engine of Google is mostly by the users who operate the computers. However, in case of the mobile user apps are used much more as compared to the Google search engine. The payment related platforms that were introduced by Google has failed to gain much of the share in the market. The growth of the organization has slowed down in the recent times due to the increasing competition in the industry (Vargas, Calva Camacho, 2015). Recommended changes in the business model The organization needs to extend its business so that they can gain revenues from the other areas excluding those that are gained from advertisements. The channels of the sales team need to be extended so that the organization can create a large sales force. The customer segments can be increased by expanding the business operations in the other areas. The members of the Google Network can be increased by creating new business opportunities. Google can aim at making their social networking site Google Plus much more interactive and user-friendly in nature so that it can compete with the other organizations in the industry. The investment on the organization can be increased so that Google can further expand its operations in the industry. The organization has focused its business activities in similar areas and this leads to the lack of diversity in Google, this issue can be resolved by acquiring new business areas. The organization needs to hold on their own identity when they expan d their business in new areas. The major change that can be made to the business model is the increase of suppliers and partners in their own area of operations. References Beckett, R. C., Dalrymple, J. (2017, December). Business Model Value Capture: an Activity Theory Perspective. InISPIM Innovation Symposium(pp. 1-13). The International Society for Professional Innovation Management (ISPIM). Dorantes-Gonzalez, D. J., Kkayd?n, H., zlem, ?., Bulgan, G., Ayd?n, U., Son Turan, S., ... Teixeira, F. F. (2015). Improved Business Model Representation of Innovation Concepts. InProceedings of the 2015 World Conference on Technology, Innovation and Entrepreneurship, Istanbul, Turkey, May(pp. 28-30). Frana, C. L., Broman, G., Robrt, K. H., Basile, G., Trygg, L. (2017). An approach to business model innovation and design for strategic sustainable development.Journal of Cleaner Production,140, 155-166. Fritscher, B., Pigneur, Y. 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